A well-presented case study should clearly link the agency’s efforts to tangible business outcomes. Look for specifics like increases in sales, customer engagement, or market penetration. This helps you understand if the agency can translate its efforts into real business value beyond mere digital metrics.

Detailed case studies should outline specific strategies used, whether it’s targeted social media advertising, content marketing, or search engine optimisation. Understanding the tactics employed gives you an idea of the agency’s proficiency and whether they have experience with the marketing channels that are most relevant to your business.

A good agency should have clear metrics for measuring success, aligned with business objectives like ROI, lead generation, or customer acquisition. Their reporting methods in the case studies should give you confidence in their ability to track and communicate performance effectively.

The relevance of an agency’s past work to your specific goals is vital. Their case studies should show an understanding of and success in areas that are directly applicable to your objectives, whether it’s lead generation, brand awareness, or e-commerce sales.

The values and culture of an agency can often be inferred from their case studies. Look for signs of ethical practices, creativity, and client-focused approaches, which are important for a healthy and productive partnership.